About

We are a living branch
of a very old tree.

ما شاخه‌ای زنده از درختی بسیار کهن هستیم.

Upside Tree (درخت وارونه) is a Persian cultural product brand built for the Iranian diaspora and anyone who finds meaning in ancient symbols made modern. We make contemporary objects — wall art, mugs, jewelry, and everyday pieces — that carry the weight of thousands of years of Iranian heritage without the heaviness. Every design starts from a real motif, verse, or story, and every product page tells you where it comes from.

Who we are

We are

A brand rooted in Iranian cultural heritage
Design-led and story-first
Built for everyday life, not just occasions
A bridge between diaspora and homeland
Precise about cultural context and accuracy
Growing with our community

We are not

A museum or archival institution
Nostalgic or backward-looking
A mass-market souvenir store
Appropriating a culture we don't belong to
Rushed, trend-driven, or disposable
Just aesthetics without meaning

How it's made

Made for you, not for a warehouse

We design every piece in-house, drawing on Persian patterns, calligraphy, poetry, and architecture. Nothing sits on a shelf waiting to be sold: when you order, your piece is printed and made by a production partner close to you, then shipped straight to your door.

Making to order means less waste and no overstock — and it lets a small, independent brand offer a wide range of pieces to the diaspora wherever they live.

The founder

Started in Newmarket, Ontario

Upside Tree was founded by Farjad Pourmohammad to give people living far from Iran objects that keep its stories close — and to introduce those stories to everyone else.